Saturday, July 20, 2013

Now That Our Jeans Can't Get Any Tighter

Blame it on turning 30, working in tech, getting married, living in Venice, friends with kids, a sudden and inexplicable interest in fish oil and comfortable insoles, or maybe overhearing someone at Coachella refer to Nirvana as classic rock, but I've been thinking a lot about what it means to be relevant.

Before you roll your eyes, keep in mind that your faithful correspondent grew up in surf culture, cashed out for indie rock, merged with dot-com bubbles, and now finds himself three blocks north of what's become some sort of yipster Graceland on the bleeding edge of Los Angeles.  "Relevance" comes up a lot for me.

If being relevant = being cool = a strong portfolio of socio-cultural currency, most scenes glob a hefty premium on stockpiling that currency.  Whether you're currency-fat or currency-lean, on the outside looking in, or on the inside looking bored, the concept of being cool need not always be front-of-mind (I think you're in trouble if it is), but it's important to at least know it's there.

There's a dose of emptiness in this kind of richness.  It's a lot of work and the gains are scant depending on what kind of currency you're after.  By and large, when you picture what makes a hipster tick, the posturing and emperor's clothes that come to mind are kind of their own rewards.  And when it comes to things that matter--things like good citizenship--apathy is still the drink of choice.  It just feels so good not to care, and it pairs well with American Spirits.

But what if it was cool to care?  What if instead of withdrawing from the mainstream conversation, the cool thing was to engage in it with the intention of bettering the world?  That's what I'm starting to see and I love it.

Folks in their 30s are capable of getting it (and many do), but it's not really second nature.  We grew up with D.A.R.E., Save the Whales, The More You Know.  We recycle and wear our seat belts, often in an I-was-raised-Catholic-so-I'm-still-Catholic-but-not-really-religious kind of way.  A lot of this do-gooding stuff was just starting to get big when we were in slap bracelets and Rollerblades.  We were guinea pigs for goodness; hence, we kind of poke at it, intrigued, academic.  And that's perfectly fine--big edits to the zeitgeist need to start somewhere.  So be it if that somewhere is well-meaning but detached.  We're also about to start running the world, which lays a nice foundation for the ones after us, the part of the generation I foresee really changing the game.

They're in college and a few years out of it, dreamy, can't remember when they didn't need to separate recycling from compost.  Altruism is hardwired into their blood cells--nothing detached about it.  Idealism and risk-taking on their own aren't unique for people this age.  What sets these kids apart is at once their arch nemesis and most compelling catalyst:  a bleak, crushing economy with tiny job prospects to match.  Getting a "real job" right now is terrifying.

What could possibly be good about that?  Some might say that kind of terror ropes fresh grads into jobs they hate (if they can find one), choking their ideals, making them terrible flag bearers for the new cool of caring.  But what if that fearful necessity morphed into a good thing, really did turn out to be the mother of invention?  What if it pushed the up-and-comers over the hump of complacency, closer to founding that nonprofit, forming that student coalition, joining the Peace Corps, or something equally demanding of the kind of commitment that comes only from having no other options?

Daunted by such a thing, my and the generation before mine might have gone back to school for basket weaving, fit into a structure that told us how to get out of the rut.  But the new blood has a fresher role model to emulate in these rough situations, one that deals in tenacity and brains as its currency, one composed of another breed of meaning-based hipster:  the ever-present-since-The Social Network tech entrepreneur.  No, every 20-year-old startup mogul is not in it to change the world for the better, but there's no question they've made it cool to get shit done.  That's a beautiful thing when you consider the kind of bootstrapping it will take for their do-gooding counterparts to breathe life into things like sustainable civil engineering, corporate social responsibility, microfinance, clean energy, education, starting a movement, giving a damn, and a zillion other fiefdoms teed up for the dedication of our next great hope.

A lot of folks think it's silly to be a cultural optimist in this day and age.  That may be so, but the reasons to be one right now are good ones.  I might just be convinced.

2 comments:

  1. Thanks for posting this. I have found that there are a lot of reasons to be disillusioned with the big perceptibly scalable causes, and it is easy to get in a rut of just throwing some dough here and there to this and that and calling it a day. But doing something with your time in a directly helpful way (mentoring, soup kitchens) is never going to be not needed. I have been meaning to find something of the sort, and this motivates me to just friggin do it.

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    1. Getting my hands dirty has definitely helped me to get past some of letdowns I've had with the disorganization that can sometimes be a part of those well-meaning causes you're talking about. I think affecting big change is an important thing to shoot for but it's really hard not to get detached unless you get in some volunteer work every once in a while.

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